Crown Casino were opening a new restaurant in there complex which would combine a steak house and live entertainment venue. The creatives came up with this very solid visual concept which was well thought out in pre-production with a knife being placed on white board at the same angle as the piano and moved along for each shot. Then it was just a case of compositing all the shots together and adding in the reflections for a bit of realism and making the image have some punch to stand out.